Comments on: Website vs. Yellow Pages http://www.mogul.co.nz/online-marketing/website-vs-yellow-pages-2/ smarter thinking online Tue, 27 Sep 2011 21:27:58 +0000 hourly 1 http://wordpress.org/?v=3.3 By: David Jenyns http://www.mogul.co.nz/online-marketing/website-vs-yellow-pages-2/comment-page-1/#comment-1999 David Jenyns Tue, 31 May 2011 18:01:16 +0000 http://www.mogul.co.nz/?p=810#comment-1999 Hi Mogul, Here's the link: http://www.melbourneseoservices.com/google-vs-yellow-pages/ We had it in Melbourne. You can check out the video that we made to document that survey. :) Cheers, Dave Hi Mogul,

Here’s the link:
http://www.melbourneseoservices.com/google-vs-yellow-pages/

We had it in Melbourne. You can check out the video that we made to document that survey. :)

Cheers,
Dave

]]> By: Mogul http://www.mogul.co.nz/online-marketing/website-vs-yellow-pages-2/comment-page-1/#comment-1986 Mogul Sun, 29 May 2011 21:46:55 +0000 http://www.mogul.co.nz/?p=810#comment-1986 Hi David. Thanks for the great feedback. Where did you conduct the survey? Can you post a link to the full results? Cheers Matt Hi David. Thanks for the great feedback. Where did you conduct the survey? Can you post a link to the full results?

Cheers
Matt

]]> By: David Jenyns http://www.mogul.co.nz/online-marketing/website-vs-yellow-pages-2/comment-page-1/#comment-1983 David Jenyns Sun, 29 May 2011 17:52:32 +0000 http://www.mogul.co.nz/?p=810#comment-1983 That's right. It is way better to invest time and energy on getting the first position in Google for your chosen keywords. This is because of what people said (in our latest survey) about where they go if they are looking for information: Q1. How often do you use the print version of the Yellow Pages? 7.69% use it regularly 23.08% once a month 15.38% once a year 53.85% never use it Q2. How do you search for products and services you’re looking for? 92.86% use Google.com 7.14% use Yellow Pages That leaves Google as the winner. What do you think these Yellow Pages guys can do to win their advertisers back? That’s right. It is way better to invest time and energy on getting the first position in Google for your chosen keywords. This is because of what people said (in our latest survey) about where they go if they are looking for information:

Q1. How often do you use the print version of the Yellow Pages?

7.69% use it regularly
23.08% once a month
15.38% once a year
53.85% never use it

Q2. How do you search for products and services you’re looking for?

92.86% use Google.com
7.14% use Yellow Pages

That leaves Google as the winner. What do you think these Yellow Pages guys can do to win their advertisers back?

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