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Nunc Acceptabile Tempus: now is the time, but with intention

  • George Miller
A couple of weeks ago I was nine floors above Maroochydore at Fwd>>>Fest, listening to Craig Scroggie from NextDC explain how he allows one of his (many) AI agents access to his credit…

What FWD>>>FEST taught us (and what it means for our clients)

  • Matthew Miller
There’s a version of this post where we just recap the event. Tell you who spoke, what sessions we attended, share a few photos. You’ve read those posts before. This isn’t that. This…

Google’s llms.txt U-turn: what we’ve learned implementing AI SEO for our clients

  • Matthew Miller
There has been genuine confusion in the industry about whether llms.txt files matter. Last month, Google said they don’t read them. “LLMS.txt files and other “special” markup: You don’t need to create new…

New privacy rule changes for NZ – how they affect you

  • Chris Webb
As of 1 May 2026, some new privacy rules took effect in New Zealand. The Privacy Amendment Act 2025 brings a number of updates to NZ’s existing privacy laws, including some new requirements…

AI is a tool. Knowing your sh*t is still the strategy.

  • George Miller
Someone made the case in LinkedIn this week that AI is eating the agency deliverable, and they’re not wrong. Call me old fashioned (and I’m sure some of you will), but my response…

The “Why” before the “How”: Turning digital projects into business assets

  • Matthew Miller
I’ve been around digital projects for over 20 years. After a while, you start recognising the early warning signs. Not the obvious ones, like slipped timelines or the stakeholder meeting where everyone suddenly…

Lessons from a real security breach: One change that makes all the difference

  • Chris Webb
“File appears to be malicious or unsafe”. A dozen or so of those messages in an email from a client’s website is not what I want to see of an afternoon

What happens when nobody governs your digital assets? Let’s get specific.

  • George Miller
Last week I made the case for formally governing your digital presence. This week I want to show you exactly what’s at risk when nobody does. These risks aren’t abstract. They’re concrete, costly,…

Digital Governance is the business discipline most businesses don’t know they need

  • George Miller
Most established businesses apply serious rigour to their governance – purpose and strategy, financial reporting, legal compliance, HR frameworks, Board and CEO/GM accountability – because they’re the infrastructure that keeps a business running…

Will AI eat your digital agency’s lunch? It depends which table you’re sitting at

  • George Miller
I get asked a lot whether I’m worried about AI replacing Mogul’s website work. It came up again recently in a conversation with someone deep in the Sunshine Coast tech and innovation scene,…

Is HubSpot the right choice for your business?

  • Chris Webb
If you’ve spent any time looking into marketing or CRM tools, you’ve almost certainly come across HubSpot. Over the past two decades, HubSpot has become one of the most complete business platforms on…

Are you going to feed the machine, or let it scavenge?

  • George Miller
In 2026, the digital landscape continues to shift beneath our feet. We are moving rapidly from SEO (Search Engine Optimisation) to what some people in the industry are calling GEO (Generative Engine Optimisation)…
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