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	<title>Mogul</title>
	<link>http://www.mogul.co.nz</link>
	<description>Building influential websites</description>
	<lastBuildDate>Sun, 07 Mar 2010 22:54:23 +0000</lastBuildDate>
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		<title>We are phasing out support for IE6</title>
		<description><![CDATA[Here at Mogul, we&#8217;re really sick of IE6 and we&#8217;re phasing out support for it. By this, we don&#8217;t mean that the sites we create won&#8217;t work in IE6, or will appear broken, or that we won&#8217;t test them in IE6. This would be irresponsible. Websites should be accessible and useful for everyone, regardless of [...]]]></description>
		<link>http://www.mogul.co.nz/mogul-news/we-are-phasing-out-support-of-ie6/</link>
			</item>
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		<title>Google is giving away $75 worth of free Adwords</title>
		<description><![CDATA[In case you haven&#8217;t heard, Google has announced that it&#8217;s helping NZ small businesses by giving them $75 worth of free search advertising.
There&#8217;s a catch : you must be new to Google Adwords.
On the Google landing page, they say

We&#8217;re giving New Zealand businesses the opportunity to get $75 of free advertising on Google sites. In [...]]]></description>
		<link>http://www.mogul.co.nz/marketing/google-is-giving-away-75-worth-of-free-adwords/</link>
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		<title>Making your website accessible by the new generation of mobile devices</title>
		<description><![CDATA[One of the most exciting developments on the web is the widespread adoption of third-generation (3G) mobile phones, including the Blackberry and Apple&#8217;s iPhone. These phones allow you to browse the web in much the same way you browse the web with your computer.
And more and more people are doing exactly that, with mobile versions [...]]]></description>
		<link>http://www.mogul.co.nz/mobile-devices/making-your-website-accessible-by-the-new-generation-of-mobile-devices/</link>
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		<title>6 reasons to start an email newsletter</title>
		<description><![CDATA[As the Forbes survey mentioned in the previous post found, email marketing is the second-most effective way to generate conversions, such as a sale.
There are some great reasons to use email marketing:

an email newsletter offers tremendous &#8216;bang for your buck&#8217; when communicating directly with your clients. You save on time, printing and mailing costs
an email [...]]]></description>
		<link>http://www.mogul.co.nz/email-marketing/6-reasons-to-start-an-email-newsletter/</link>
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		<title>Are you getting found in Google?</title>
		<description><![CDATA[What happens when you type the name of your organisation into Google? Are you in the Top 3? Or even on the front page? If not, you&#8217;re definitely missing out on traffic, and therefore business.
According to the 2009 Advertising Effectiveness Survey conducted by Forbes magazine, the most effective online tools for generating sales, are:

search engine [...]]]></description>
		<link>http://www.mogul.co.nz/seo/are-you-getting-found-in-google/</link>
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		<title>Great websites no matter what the weather</title>
		<description><![CDATA[What a bad spell of weather we&#8217;ve been having lately!
But it&#8217;s been great web development weather, and we&#8217;ve been beavering away getting lots of awesome websites finished!
We&#8217;ve also been doing a lot of ongoing work with our clients - helping them get more traffic to their websites with search engine optimisation, email newsletters, and pay-per-click [...]]]></description>
		<link>http://www.mogul.co.nz/mogul-news/great-websites-no-matter-what-the-weather/</link>
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		<title>Recession-proof your business</title>
		<description><![CDATA[A website is an essential component of your marketing strategy - it gives your prosepct the opportunity to experience your business, your brand, your product/service before they contact you. It empowers your prospect with knowledge about you and your company so that they are more comfortable about taking the next step - which is to buy now or call you.]]></description>
		<link>http://www.mogul.co.nz/marketing/recession-proof-your-business/</link>
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		<title>Website vs. Yellow Pages</title>
		<description><![CDATA[The Yellow Pages works amazingly well for some industries and others wonder why they bother.
When we first started out in business, the advice we received was to take out the smallest ad possible. We did and it more than paid for itself, which was great.But the Yellow Pages falls short in the following areas:

unless you [...]]]></description>
		<link>http://www.mogul.co.nz/marketing/website-vs-yellow-pages/</link>
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	<item>
		<title>Don&#8217;t fear the search engines!</title>
		<description><![CDATA[Many think that SEO involves putting certain words into your site in the hope of tricking search engines into sending visitors. This is not the case. SEO is not a process that you apply to a finished site, but instead is part of every aspect of a site, especially the content. Writing good content is [...]]]></description>
		<link>http://www.mogul.co.nz/seo/dont-fear-the-search-engines/</link>
			</item>
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		<title>What makes a good website?</title>
		<description><![CDATA[Most people know that they need a website, but what is it that makes the website good? How do you know that you&#8217;re getting value for your investment? Establishing a website is more involved than &#8220;build it and they will come&#8221;, and there are several important things you can keep in mind when planning your [...]]]></description>
		<link>http://www.mogul.co.nz/planning/what-makes-a-good-website/</link>
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