We had a great day at Black Barn on Friday for the first ever MediaSense social media marketing conference. The best place to read commentary and see the photos is Picstream.co, Mogul’s new social media aggregator. And you can see all the photos here... Read more
[Amended from Monday, because an iPhone Twitter photo app has changed its name and become a paid app - MM 6 April 2011] We’re getting really excited about MediaSense, which is happening this Friday at Black Barn Winery. Hopefully your plans are coming together for... Read more
One of the biggest worries for a lot of our clients is that people will say nasty things about them online, so they don’t want to allow comments on their blog or have a Facebook page for fear of negative feedback appearing in the comments. Like most fears around new... Read more
I’m getting really excited about Mediasense, the social media conference we’re sponsoring right here in Hawke’s Bay, New Zealand on April 8. There are some real top-draw speakers and panelists coming from New Zealand and around the world. There will be... Read more
Why do people use Foursquare? The location-based social network which allows you to tell your “friends” when you “check in” to a location has 6 million users and is growing at 35,000 new users per day. People use Foursquare for a number of reasons... Read more
Could you imagine starting a business without a website? How would your customers find out about who you are, where you are, what you do, and why you’re better than your competition? Could you imagine giving a new client your business card if it didn’t have your... Read more
This is the third instalment of my series about the most-loved and least-understood of the great social networks, Twitter. One of the things that makes Twitter difficult for new users is that it has a web interface. And it’s pretty clunky. Like Outlook for email, a... Read more
OK, so if you read my last article, you’ve started using Twitter. You’ve uploaded a photo of yourself, added a description, started following some other people, including maybe Lady Gaga, Shane Warne, and John Key. You’ve tweeted a few times about what... Read more
With the rapid adoption of Facebook and Twitter, a social media strategy has rapidly become a core element in any online marketing strategy. As a result, one of the things we get asked to do more and more at Mogul is train our clients in the use of social media, especially... Read more
Twitter is what happens when SMS text messaging meets social media. 65 million tweets (social text messages) are sent each day, but Twitter does have retention issues – only 40% of users are retained. Twitter is micro-blogging. It is social messaging / an event... Read more
