If you’re in business and you’re not on Facebook, you’re missing out on the opportunity to engage with a large number of your customers and prospects. But Facebook can be a strange and unpredictable platform for business, as its user interface is... Read more
The last 3 weeks have seen, in my opinion, the most interesting development in the Internet since the launch of the iPhone. I’m talking about the successful launch of Google Plus. Google what? After years of sitting back and letting Facebook (and to a lesser extent... Read more
What is a gravatar? Why should I use one? A gravatar is an important part of social media marketing. It’s a portable avatar that follows you around the web, allowing you to brand your social media updates. Riiight. So what’s an avatar? An avatar is an online... Read more
LinkedIn has been in the news lately. The world’s largest professional network on the Internet, with 100 million members across 200 countries had its IPO last week and within a week it has doubled in value to US$8.5 billion. Not bad for a company with earnings of only... Read more
WordPress - our blog platform of choice A blog is simply a way of publishing pages and articles on your own website. It comes from “web log”, which was the name for an online diary of cool sites that you had visited that day. For some people, the word... Read more
Richard Irvine, Telecom’s Online community comms manager, has just published a blog post with his thoughts about MediaSense, the social media marketing conference we recently sponsored. He describes it as “a thoroughly valuable and enjoyable event, with some... Read more
On the web, you are what you publish. Your written content is often the most important thing a potential client has to judge your company. We know that content is king and you need to be publishing new content regularly, otherwise you will sink down the Google rankings and... Read more
We had a great day at Black Barn on Friday for the first ever MediaSense social media marketing conference. The best place to read commentary and see the photos is Picstream.co, Mogul’s new social media aggregator. And you can see all the photos here... Read more
[Amended from Monday, because an iPhone Twitter photo app has changed its name and become a paid app - MM 6 April 2011] We’re getting really excited about MediaSense, which is happening this Friday at Black Barn Winery. Hopefully your plans are coming together for... Read more
One of the biggest worries for a lot of our clients is that people will say nasty things about them online, so they don’t want to allow comments on their blog or have a Facebook page for fear of negative feedback appearing in the comments. Like most fears around new... Read more
