[Amended from Monday, because an iPhone Twitter photo app has changed its name and become a paid app - MM 6 April 2011] We’re getting really excited about MediaSense, which is happening this Friday at Black Barn Winery. Hopefully your plans are coming together for... Read more
Question: Do you know where money comes from? Answer: Money comes from other people. If you’re in business, those people are called your customers. And if you want to make enough money to avoid the dole queue, you need to know as much as possible about your... Read more
If someone asked me if I could choose just one way to market online, 9 times out of 10 I would say ‘email’. On the tenth time, I would hesitate, just about say ‘search engine optimisation’, and then say ‘email’. If you’re serious... Read more
I’m getting really excited about Mediasense, the social media conference we’re sponsoring right here in Hawke’s Bay, New Zealand on April 8. There are some real top-draw speakers and panelists coming from New Zealand and around the world. There will be... Read more
Hopefully you’re using a managed email service for email marketing. Otherwise you’re completely insane – you’ll be dicing with server blacklists, trying to manage bounces and unsubscribes manually, and faffing around with ancient technology like... Read more
Could you imagine starting a business without a website? How would your customers find out about who you are, where you are, what you do, and why you’re better than your competition? Could you imagine giving a new client your business card if it didn’t have your... Read more
I was interviewed this week by the New Zealand Herald for a piece about the pros and cons of native mobile apps versus websites optimised for mobile devices. At the moment, we’re leaning towards websites rather than apps, except for specialised applications. Read the... Read more
Elephant Hill Estate Winery is a stunning and innovative winery and restaurant in Te Awanga, Hawke’s Bay. Magdalena Vandenberg and the team at Elephant Hill enlisted our help in late 2010 to formulate an effective online marketing strategy to bring more people to the... Read more
Twitter is what happens when SMS text messaging meets social media. 65 million tweets (social text messages) are sent each day, but Twitter does have retention issues – only 40% of users are retained. Twitter is micro-blogging. It is social messaging / an event... Read more
Because Facebook has over 500 million users and 600,000 new users are joining every day. 1. What kind of account do I need? A business should create a Fan Page and if you are officially representing your company, you should create an ‘Official’ Page. Don’t use a... Read more
