If you’re in business and you’re not on Facebook, you’re missing out on the opportunity to engage with a large number of your customers and prospects. But Facebook can be a strange and unpredictable platform for business, as its user interface is... Read more
What is a gravatar? Why should I use one? A gravatar is an important part of social media marketing. It’s a portable avatar that follows you around the web, allowing you to brand your social media updates. Riiight. So what’s an avatar? An avatar is an online... Read more
LinkedIn has been in the news lately. The world’s largest professional network on the Internet, with 100 million members across 200 countries had its IPO last week and within a week it has doubled in value to US$8.5 billion. Not bad for a company with earnings of only... Read more
A preview of a Mogul newsletter Email newsletters are really great. If you don’t believe me, read my earlier blog post about email marketing. But you need people to sign up to receive them, and it can be really hard to convince someone to sign up for something they... Read more
A question we get asked a lot… when you send promotional email or an email newsletter, is it better to use your own name or the name of your company? You probably know from experience that when you look at an email, the name and subject line play a huge part in... Read more
We get a lot of people contacting us looking for work. Even though it’s been around for about 15 years, marketing online is still seen as a cutting-edge, glamorous, and fun business to be in. And it’s true. I wouldn’t want to do anything else. But it can... Read more
WordPress - our blog platform of choice A blog is simply a way of publishing pages and articles on your own website. It comes from “web log”, which was the name for an online diary of cool sites that you had visited that day. For some people, the word... Read more
On the web, you are what you publish. Your written content is often the most important thing a potential client has to judge your company. We know that content is king and you need to be publishing new content regularly, otherwise you will sink down the Google rankings and... Read more
[Amended from Monday, because an iPhone Twitter photo app has changed its name and become a paid app - MM 6 April 2011] We’re getting really excited about MediaSense, which is happening this Friday at Black Barn Winery. Hopefully your plans are coming together for... Read more
Question: Do you know where money comes from? Answer: Money comes from other people. If you’re in business, those people are called your customers. And if you want to make enough money to avoid the dole queue, you need to know as much as possible about your... Read more
