One of the great things about our line of work is that you get to work with people all over the world. This nearly always means talking to them on the phone, and this would be seriously expensive and annoying if it wasn’t for a little application called Skype. Skype... Read more
Why do people use Foursquare? The location-based social network which allows you to tell your “friends” when you “check in” to a location has 6 million users and is growing at 35,000 new users per day. People use Foursquare for a number of reasons... Read more
OK, so if you read my last article, you’ve started using Twitter. You’ve uploaded a photo of yourself, added a description, started following some other people, including maybe Lady Gaga, Shane Warne, and John Key. You’ve tweeted a few times about what... Read more
Mobile devices continue to be the big technology news, and Apple is desperate to keep its place at the front of the pack in this frenetic race, I’m slightly depressed and annoyed to hear the rumours that Apple is about to launch its iPhone 5. I’ve only just... Read more
I was interviewed this week by the New Zealand Herald for a piece about the pros and cons of native mobile apps versus websites optimised for mobile devices. At the moment, we’re leaning towards websites rather than apps, except for specialised applications. Read the... Read more
Mogul is slowly but surely turning into an Apple shop. Matt has been an iPhone user for some months now and Louie and I both acquired 4G iPod Touches in December (I’ve even heard vicious rumblings about buying Macs, but that’s a whole other blog post) Now... Read more
Shannon Bray has won the iPad in the Mogul online marketing survey. Well done Shannon! Thanks to everyone who took part in the survey. We’ll update you all next week with details of the online marketing workshop(s) we’ll be running for all participants. ... Read more
Mogul is helping to put Havelock North on the global online map by volunteering to list the town’s businesses on Google Places. We’re working with the Havelock North Business Association (HNBA) members to give Havelock North a regional ‘digital advantage’ ahead of... Read more
I got an iPad about a month ago. I’m definitely not an Apple fan – I’ve never had a Mac or an iPhone. The only Apple products I’ve had are an iPod shuffle and and iPod nano. Although it’s sold about a zillion units since its launch, the talk... Read more
One of the most exciting developments on the web is the widespread adoption of third-generation (3G) mobile phones, including the Blackberry and Apple’s iPhone. These phones allow you to browse the web in much the same way you browse the web with your computer. And... Read more
