On the web, you are what you publish. Your written content is often the most important thing a potential client has to judge your company. We know that content is king and you need to be publishing new content regularly, otherwise you will sink down the Google rankings and... Read more
Search engine optimisation (SEO) is undoubtedly a very important way to get people to visit your website. But, as shown in the last few days, Google can change the rules without warning. This week, the Google algorithm changed. That’s the recipe Google uses when... Read more
Mogul is helping to put Havelock North on the global online map by volunteering to list the town’s businesses on Google Places. We’re working with the Havelock North Business Association (HNBA) members to give Havelock North a regional ‘digital advantage’ ahead of... Read more
In case you haven’t heard, Google has announced that it’s helping NZ small businesses by giving them $75 worth of free search advertising. There’s a catch – you must be new to Google Adwords. On the Google landing page, they say: “We’re... Read more
What happens when you type the name of your organisation into Google? Are you in the Top 3? Or even on the front page? If not, you’re definitely missing out on traffic, and therefore business. According to the 2009 Advertising Effectiveness Survey conducted by Forbes... Read more
