A preview of a Mogul newsletter Email newsletters are really great. If you don’t believe me, read my earlier blog post about email marketing. But you need people to sign up to receive them, and it can be really hard to convince someone to sign up for something they... Read more
A question we get asked a lot… when you send promotional email or an email newsletter, is it better to use your own name or the name of your company? You probably know from experience that when you look at an email, the name and subject line play a huge part in... Read more
Question: Do you know where money comes from? Answer: Money comes from other people. If you’re in business, those people are called your customers. And if you want to make enough money to avoid the dole queue, you need to know as much as possible about your... Read more
If someone asked me if I could choose just one way to market online, 9 times out of 10 I would say ‘email’. On the tenth time, I would hesitate, just about say ‘search engine optimisation’, and then say ‘email’. If you’re serious... Read more
Hopefully you’re using a managed email service for email marketing. Otherwise you’re completely insane – you’ll be dicing with server blacklists, trying to manage bounces and unsubscribes manually, and faffing around with ancient technology like... Read more
There are some great reasons to use email marketing. An email newsletter will: Enable you to communicate regularly on an ongoing basis with existing clients, prospective clients, industry associates, centres of influence, etc. Our system allows you to have multiple... Read more
As the Forbes survey mentioned in the previous post found, email marketing is the second-most effective way to generate conversions, such as a sale. There are some great reasons to use email marketing: an email newsletter offers tremendous ‘bang for your buck’... Read more
