WordPress - our blog platform of choice A blog is simply a way of publishing pages and articles on your own website. It comes from “web log”, which was the name for an online diary of cool sites that you had visited that day. For some people, the word... Read more
On the web, you are what you publish. Your written content is often the most important thing a potential client has to judge your company. We know that content is king and you need to be publishing new content regularly, otherwise you will sink down the Google rankings and... Read more
One of the biggest worries for a lot of our clients is that people will say nasty things about them online, so they don’t want to allow comments on their blog or have a Facebook page for fear of negative feedback appearing in the comments. Like most fears around new... Read more
Why is blogging essential for your business? Your blog is your own PR machine, TV channel, talkback radio station and printing press all rolled into one. A blog is a great tool: To build brand awareness To boost your search engine rankings To improve customer relations To... Read more
This weekend in Auckland it’s WordCamp NZ 2010. Wordcamp is an international event which brings together people who work with and love WordPress. In case you didn’t know, WordPress is the blog platform on which Fruitbowl is built. Three of us from Mogul are heading... Read more
With the rise of the social web, it’s becoming more important to make it easy for your target audience to find you through social networking websites. In the past, it was enough to have a brochure website, ensure it was visible in Google, and send out the occasional... Read more
Do you remember when TradeMe suddenly got big? That moment when you couldn’t get in a taxi without the driver rabbiting on about some bargain he had picked up in a TradeMe auction? Well, exactly the same thing is happening right now with social media, except... Read more
Many of our clients use the WordPress platform for their websites, and for good reason – WordPress has recently been awarded the Overall Best Open Source Content Management System Award in the 2009 Open Source CMS Awards (another CMS we use, MODx, was runner-up)... Read more
The best way to set yourself apart from your competitors is to become known as “the expert” in your subject. Traditionally this has meant writing a newspaper column or book, or having a regular show on TV or radio, but lately the web has become the most popular... Read more
It’s clear that one of the best ways to keep your site interesting, and encourage your visitors to visit your site often, is to use a corporate blog. However, as was found by Forrester Research, most B2B blogs are ‘dull, drab, and don’t stimulate... Read more
