Mogul

Are you up to speed with online marketing? Take the survey & win an iPad

BY Mogul | August 17, 2010

Online marketing has rapidly become one of the most important ways for businesses to promote their offerings and keep their customers informed, as more and more of us use the web to research before we buy.

Just about every business has a website and an email newsletter and right now we’re seeing a huge amount of activity as companies around the world add social media strategies to their online marketing mix with tools like blogs, LinkedIn, Facebook, Twitter and YouTube.

So what about here in Hawke’s Bay?

• Are Hawke’s Bay businesses embracing this global shift away from traditional marketing?
• How are Hawke’s Bay businesses taking advantage of the new marketing opportunities available to them online?

At Mogul, our aim is simple: to help Hawke’s Bay businesses to be smarter than other regions in their online marketing activities e.g. our Google Places initiative, so the next step is to conduct an online marketing survey to:

• Gather relevant local information to share with local businesses.
• Identify which online marketing channels Hawke’s Bay businesses are using and how.
• Analyse what sort of results they’re getting.
• Establish where your business fits in with the rest of Hawke’s Bay.

We’re putting up a nice shiny Apple iPad 16GB 3G (worth $1000.00) as a draw prize* for completing the survey and we will present the findings to participating businesses**.

Once the results have been analysed, you’ll be invited to attend an interactive workshop where Mogul will provide expert online marketing tips and advice that will apply to you and your business, and will help you to get your business up to speed online.

Take the survey here : http://www.surveymonkey.com/s/online-marketing-survey

And tell your friends and colleagues!

*Prize will be drawn on the 17th September 2010.
**The identity of all respondents will remain confidential in accordance with the ESOMAR Code of Conduct.

Rockin’ WordCamp 2010

BY Bren Faulknor-Murrell | August 7, 2010

We’re nearly at the end of day one of WordCamp 2010 and we’ve just had our first session presenting! I presented to a room full of like-minded WordPress evangelists like ourselves on the topic of “Customising WordPress”.  I covered picking existing... Read more

Doug Hood Mining

BY Mogul | August 6, 2010

Doug Hood are located  in Christchurch, but that didn’t hinder the project at all! We were a bit nervous about the job because they had just axed their developers for under-performing but Andrew was open to suggestions and was happy to take advice on what would work... Read more

We’re going to WordCamp

BY Mogul | August 5, 2010

This weekend in Auckland it’s WordCamp NZ 2010. Wordcamp is an international event which brings together people who work with and love WordPress. In case you didn’t know, WordPress is the blog platform on which Fruitbowl is built. Three of us from Mogul are heading... Read more

0800 Sunshade

BY Mogul | July 30, 2010

0800 Sunshade wanted to refresh their website so that they could easily update it with new projects and photos. It was important that the photos were the star of the show and that the user could find the information they required quickly and easily. Almost all of the site... Read more

WordPress 3.0

BY Bren Faulknor-Murrell | July 23, 2010

On June 17 2010, the folks over at WordPress released the much anticipated WordPress 3.0 to the collective joy of developers worldwide. Now without sounding completely like a broken record it should be pointed out that we at Mogul are complete WordPress evangelists.  We... Read more

Havelock North Business Association

BY Mogul | July 15, 2010

The Havelock North Business Association had not previously had a website, so a lot of thought went into how best to lay it out, present it, the focus etc etc It was important that the members had a decent piece of ‘real estate’ in the site and that they could... Read more

Mogul is putting Havelock North on the map for the RWC

BY Mogul | July 9, 2010

Mogul is helping to put Havelock North on the global online map by volunteering to list the town’s businesses on Google Places. We’re working with the Havelock North Business Association (HNBA) members to give Havelock North a regional ‘digital advantage’ ahead of... Read more

A month with an iPad

BY Mogul | July 5, 2010

I got an iPad about a month ago. I’m definitely not an Apple fan – I’ve never had a Mac or an iPhone. The only Apple products I’ve had are an iPod shuffle and and iPod nano. Although it’s sold about a zillion units since its launch, the talk... Read more

Recent work – May and June 2010

BY Mogul | June 14, 2010

OK, here’s the bit where we get to show off the latest projects we’ve rolled out over the last 6 weeks. Click on the screenshots to visit each website. Email us to let us know what you think! Need a Nerd The Nerds needed a new website for their nationwide... Read more