Tumblr – visual microblogging for the young and hip

By | March 5, 2012

Do you use Tumblr? Or are you thinking about it? Tumblr can be a good way to share (mostly visual) content to a (largely young and edgy) audience.

If you’re running a business, we certainly wouldn’t recommend a Tumblr blog in place of a ‘proper’ website. It’s more like a Facebook/Twitter/Google+ social network.

Like any kind of marketing, you really need to know your audience and use the right tools to reach them. For what it’s worth, here’s my broad sweeping generalisations of who is using what:

  • Tumblr – hip, creative young people
  • LinkedIn – ambitious professionals
  • Google+ – business and tech geeks
  • Twitter – PR and narcissists (celebrities, of course, are included here)
  • Facebook – the masses

Interestingly, the Occupy Movement’s slogan “We are the 99 percent” came from a Tumblr blog. (http://motherjones.com/politics/2011/10/we-are-the-99-percent-creators)

Some businesses have embraced Tumblr. This is a good article with some Tumblr success stories…

http://www.socialmediaexaminer.com/should-you-be-on-tumblr-seven-business-case-examples/

Cheers

Matt

2 Responses to “Tumblr – visual microblogging for the young and hip”

  1. Jason Kemp says:

    Hi guys,

    If people like the Tumblr approach though there are many themes now that can do that style of posting. In essence a tumblr post is just like a custom post type and there are already many WordPress themes which can support that as part of the theme or with a tumblr style plugin

  2. Bren Murrell says:

    Rather than going as far as creating custom post types, I’d be more inclined to switch on theme-level support for Post Formats (available since WordPress 3.1). I get the feeling from the documentation available in the WordPress Codex that this functionality was built as an answer to Tumblr anyway.

    More info here