Mogul

Website vs. Yellow Pages

BY Mogul | January 31, 2009

The Yellow Pages works amazingly well for some industries and others wonder why they bother.

When we first started out in business, the advice we received was to take out the smallest ad possible. We did and it more than paid for itself, which was great.But the Yellow Pages falls short in the following areas:

• unless you take out an ad in every region (bank account says ouch), you’re only exposed to the local market
• you are limited to a certain size ad
• once your ad is printed you can’t change it
• you have to pay for a new ad every year
• and your ad is usually surrounded by about 50 ads for your competitors!

 You get much more ‘Bang for your Buck’ out of websites:

• your target market becomes global
• your whole website is an ad, promotion, feature
• you can update a content managed website whenever you like at no extra cost
• if it’s built well it will grow with your business and last for many years.

Get smart about how you spend your marketing dollar and invest in a website.

Gemco Group Website

BY Mogul | January 28, 2009

Darren knew he wanted something absolutely unique to Gemco – but he wasn’t sure what that was. We had the great pleasure on going on a journey with Darren until we delivered an handcrafted introduction that captured the very heart of what Gemco is all about... Read more