Web Tips

Most people know that they need a website, but what is it that makes the website good? How do you know that you’re getting value for your investment? Establishing a website is more involved than “build it and they will come”, and there are several important things you can keep in mind when planning your [...]

The best way to set yourself apart from your competitors is to become known as “the expert” in your subject. Traditionally this has meant writing a newspaper column or book, or having a regular show on TV or radio, but lately the web has become the most popular way to locate and share expert opinions.

You’ve put together a great site, complete with well thought out titles, headings and internal links, so now what? Get linked. The biggest factor in determining if your site turns up in the search results is the question of who links to you, and it deserves your attention.

It’s clear that one of the best ways to keep your site interesting, and encourage your visitors to visit your site often, is to use a corporate blog. However, as was found by Forrester Research, most B2B blogs are “dull, drab, and don’t stimulate discussion.”